![]() It included intersting details on pitching ideas to Steve Jobs and more. Several years ago, some of the creative minds behind the “I’m a Mac” advertisements recounted the experience in an interview. He thought if people were too focused on the humor in it, they would lose sight of the product.” “And said, basically, that Steve Jobs preferred when they weren’t super funny….because he thought it would detract from the point of the commercial. “One in particular, I remember, Zach Galifianakis played, like, a drunken Santa Claus,” Long recalls. One ad that did not make it to air starred Zach Galifianakis, who Long says played “a drunken Santa Claus.” He explains: In the latest episode of PeopleTV’s Couch Surfing, Long reveals that, of the nearly 300 commercials shot (66 of them ultimately aired), he “noticed that some of the funniest ones would never air.” Eventually, it was revealed that Steve Jobs would often nix the funnier ads out of fear they would distract from the actual Apple products: Over time, Long says he noticed that the funniest ones would rarely make the cut. As detailed by Entertainment Weekly, Long shared a few interesting anecdotes about the experience in a recent interview.įor instance, Long says that he filmed “nearly 300” ads for Apple, but that only 66 of them ever aired. #GET A MAC COMMERCIALS PC#Long played the “hip” Mac user in Apple’s ads, with John Hodgman starring alongside him as the PC nerd. #GET A MAC COMMERCIALS SERIES#10 years after the final ad aired, Justin Long has this week sat down with People’s “Couch Surfing” series to talk about the experience of appearing in such an iconic Apple campaign. I'd like it if you chose to follow me on Twitter so I can let you know when fresh items are published here first on Computerworld.Apple’s award-winning “I’m a Mac/I’m a PC” ads were incredibly popular when they aired between 20. Got a story? Drop me a line via Twitter or in comments below and let me know. Google+? If you use social media and happen to be a Google+ user, why not join AppleHolic's Kool Aid Corner community and join the conversation as we pursue the spirit of the New Model Apple? It really is essential reading (and listening) for Apple history buffs and creative industry types. There is much, much more fascinating behind the scenes information about the Get A Mac ad series inside Campaign’s fascinating two-part report and the illuminating podcast that accompanies it. ![]() This was the last ‘Get A Mac’ ad that ran. This makes no sense to me." When Microsoft shot back with its own competitive Vista ads, Jobs felt like while his competitor was spending a ton of cash on making ads, it wasn’t focusing on fixing Vista’s many problems. Steve on WindowsĬreative director Jason Sperling says Steve Jobs thought this way, "Why is it that people are using PCs? They're ****ing horrible computers. The teams created 323 different ‘Get A Mac’ spots and rejected hundreds more, but Jobs only authorized just 66 to air. Long (Mac) always wore designer gear in contrast to Hodgman’s suits. ![]() ![]() Huge amounts of work went into choosing just the right look for both men. He has been since seeing the legendary 1984 Macintosh ad. John Hodgman (PC) is actually a Mac user. They saw John Hodgman on ‘The Daily Show’, and that was that. The team wanted the PC character to be smart, charming, even lovable. ‘Junebug’ director, Phil Morrison, who understood sharp, smart, short, comedy, directed the ads. Justin Long thought he was going to be cast as the nerdy PC character, but was a little reticent to take an ads role in case it affected his more serious acting work. ![]() The decision to cast Justin Long as the Mac came from Steve Jobs, who had seen Long in ‘ Herbie: Fully Loaded’. “There are 114,000 known viruses for PCs,” PC warns. The first ‘Get A Mac’ ad written was ‘Virus’, in which PC catches a cold. ![]()
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